The 2012 Lexus IS: Behind The Scenes Of The Marketing
Lexus are quite passionate about everything – including our marketing! Not only are we on the ‘passionate pursuit of perfection’ with the engineering of this new race car, but we are also quite the artists – sparing no details with creativity and purpose in the cinematic direction of this commercial. Check out this mini-documentary on how Lexus came to the idea to feature the new 2012 Lexus IS250 racing backwards in this commercial.
THIS is the reason this author LOVES her job. - CW.
Sunday, April 15, 2012
Saturday, April 14, 2012
The Lexus GS Hybrid – Uses Bamboo For Eco-Friendly Steering Wheel
The Lexus GS Hybrid – Uses Bamboo For Eco-Friendly Steering Wheel
From the beginning, and even today – Lexus has been all about the details. From craftsmanship to performance, the passionate pursuit of perfection has always been a true motto for Lexus. But the pursuit doesn’t stop with engineering – it is shown in their innovative ways to utilize sustainable materials and processes, and keep the brand luxurious.
The new Lexus GS 450h is no exception, and being a hybrid, required some innovative ideas beyond the norm to make sure it was earth-friendly. One way Lexus Global was able to contribute to this effort was to create the steering wheel and interior trim areas from bamboo. Watch this video to learn more about they how and why behind this concerted effort.
From the beginning, and even today – Lexus has been all about the details. From craftsmanship to performance, the passionate pursuit of perfection has always been a true motto for Lexus. But the pursuit doesn’t stop with engineering – it is shown in their innovative ways to utilize sustainable materials and processes, and keep the brand luxurious.
The new Lexus GS 450h is no exception, and being a hybrid, required some innovative ideas beyond the norm to make sure it was earth-friendly. One way Lexus Global was able to contribute to this effort was to create the steering wheel and interior trim areas from bamboo. Watch this video to learn more about they how and why behind this concerted effort.
Friday, April 6, 2012
THE ALL NEW 2013 ES IS REVEALED! AND WE SAY - WOW!
TAKE A LOOK AT THIS GORGEOUS MACHINE! SHE WILL BE HERE
VERY SOON! ARE YOU READY TO TAKE HER FOR A SPIN?
REAR VIEW - HOW SLEEK!
THE ESSENCE OF MODERN TECHNOLOGY
CAN'T YOU JUST SMELL THAT BEAUTIFUL SCENT OF NEW CAR LEATHER?
YOUR MORNING COMMUTE JUST BECAME INCREDIBLY ENJOYABLE.
JUST WAITING FOR YOU TO TAKE HOME.
COME ON, YOU KNOW YOU DESERVE IT.
Check out the video introduction of the All-New Lexus ES from today to learn more about the enhancements featured in this new Lexus debut!
Monday, April 2, 2012
Tricks of the Trade - Removing Exterior Vehicle Stains
“Are there any tricks for removing exterior vehicle stains?”
by Lexus magazine (lexus.com/magazine)
WASHING AND WAXING your vehicle is an art form, and we’ve covered the basics of how to do that for a Lexus in an earlier story. But what about tougher challengers, like tree sap stuck to a hood or normal, hard-to-remove brake dust build-up on the tires?
Recently, Lexus Magazine visited a Lexus dealership’s detailing shop to get the skinny on the tips below, but note that this is merely an introduction for those new to spot detailing, and Lexus owners should make themselves thoroughly familiar with any detailing technique before attempting them on their own vehicle.
(Also, the off-the-shelf products described here are offered by a variety of well-known name brands, including Meguiar’s, Mothers, and 3M, but Lexus recommends always talking to your Lexus dealer if you’ve got a special cleaning challenge.)1
CLAYING
Claying is a vehicle-cleaning technique that’s becoming increasingly popular with enthusiasts, due to its effectiveness in removing surface contaminants that are left behind in normal washing. Many feel it is safer than polishing, being less abrasive, while still delivering a fantastic result.
Claying takes its name from the soft clay detailing-bar that is integral to the process. A water-based lubricant is applied to a small area, and then the clay bar is rubbed by hand over the wet surface. The sticky clay is amazingly effective at picking up surface contaminants, bars are usually good for several treatments.
Of-the-shelf claying kits are produced by a number of car-care brands, and they will include detailed instructions. Basically you need to work a small area at a time, use plenty of lubricant, and “work” the bar periodically (kneading or folding it) to expose a fresh area. A major caveat is that large contaminants need to be immediately picked out of the bar so as not to mar the vehicle finish; if you drop the bar, you’ll probably need to throw it away. When finished, follow the instructions regarding cleaning and waxing.
DEALING WITH STICKY STUFF
A number of auto-care manufacturers produce good solvent-based spot-care kits for safely removing tar, bird droppings, and tree sap. Denatured alcohol can sometimes work; applied to a soft cloth and rubbed gently, it can dissolve the offending material.
The key is to take care of sticky stuff as soon as possible, says the manager of one Lexus dealer’s detailing shop, as droppings and sap in particular can permanently damage the exterior in a matter of days (especially in warm weather) and will leave a yellowish stain underneath that requires professional-level techniques to remove.
When the offending material is removed at home, you’ll want to “neutralize” the solvent residue. Clean the affected area first with denatured alcohol, then with a window cleaner. Be sure to spot-wax afterward, because the solvent will have stripped away the wax.
Also note that once sap hardens, it can scratch your paint when you try to work it. Lexus dealerships’ pro detailers will carefully buff the sap to remove the hardened surface so the solvent can penetrate, since it’s important to know how much pressure is needed to remove the material and minimize the risk of scratching.
WHEEL CLEANING
You know that stuff that builds up on your vehicle’s gorgeous wheels? That’s brake dust, a material given off by your brake pads during normal use. If you go a long time between the cleanings, brake dust can get sort of “baked” onto the wheels, and this can stain the wheel’s finish.
A simple way of keeping your wheels looking great is to treat them periodically with any one of a number of specialty tire-and-wheel-cleaning products. With the easier ones you simply spray it on, wait an allotted time, and then hose it off—Charles Hubbard of Lexus College reports excellent results using this type of product.
If this simple method doesn’t work, you’ll need to get more aggressive: working one wheel at a time, spray the wheel with an appropriate wheel cleaner, work it first with a soft-bristle brush and then with a mircofiber cloth; finish by rinsing with a hose. If you’re worried about water spots, you can dry the tire with a chamois. Specialty brushes are available to deal with spokes and awkward angles; on open-spoke wheels you can use a narrow brush to reach through and clean the brake calipers.
A few tips: There is sure to be spattering when you brush and hose wheels, so clean them before you wash the car. Also, if you like to dress your tires to give them a shiny look, use a non-silicone based formula. Silicone-based treatments can get flung onto the fenders and pick up grime.
WINDOW CLEANING
It used to be common to clean vehicle windows with a capful of ammonia and a drop of dishwashing liquid in a water-filled spray bottle, applied with a bunch of newspapers (it got messy), but today there are plenty of good automotive glass cleaners. These are typically alcohol- or ammonia-based, and note that some people avoid ammonia-based window cleaners out of concern for their potential effects on nearby vinyl, rubber, and leather—so no matter what, be careful when spraying.
Window cleaner can be applied with a clean microfiber cloth; one Lexus dealership detailer I spoke to mentioned that new microfiber cloths can leave fibers on the glass, but after the glass has been washed a few times, the fibers tend to go away.
HEADLAMP AND TAILLAMP COVERS
Finally, a note on headlamps: Oxidation and micro-scarring from airborne particulates can eventually give headlamp covers a “foggy” look. Lexus dealerships’ pro detailers often use a series of increasingly finer grit buff wheels to polish this out, and there are simpler off-the-shelf “restoration” kits for vehicle owners.
The latter typically consists of a drill-mounted buffer and plastic polishing compound—the drill does the work, and all you have to do is apply polish and work the buffer squarely over the light.
Article written by Clark Heideger, Lexus Automotive
Please note, Superior Lexus offers detailing services—so it’s a good idea to talk to us before trying any advanced techniques to make sure nothing voids your warranty.
Legal Disclaimer
[1] Lexus does not endorse or promote any of the suggestions in this story, nor has Lexus tested the information in this article. Lexus does not endorse or promote any of the products mentioned.
by Lexus magazine (lexus.com/magazine)
WASHING AND WAXING your vehicle is an art form, and we’ve covered the basics of how to do that for a Lexus in an earlier story. But what about tougher challengers, like tree sap stuck to a hood or normal, hard-to-remove brake dust build-up on the tires?
Recently, Lexus Magazine visited a Lexus dealership’s detailing shop to get the skinny on the tips below, but note that this is merely an introduction for those new to spot detailing, and Lexus owners should make themselves thoroughly familiar with any detailing technique before attempting them on their own vehicle.
(Also, the off-the-shelf products described here are offered by a variety of well-known name brands, including Meguiar’s, Mothers, and 3M, but Lexus recommends always talking to your Lexus dealer if you’ve got a special cleaning challenge.)1
CLAYING
Claying is a vehicle-cleaning technique that’s becoming increasingly popular with enthusiasts, due to its effectiveness in removing surface contaminants that are left behind in normal washing. Many feel it is safer than polishing, being less abrasive, while still delivering a fantastic result.
Claying takes its name from the soft clay detailing-bar that is integral to the process. A water-based lubricant is applied to a small area, and then the clay bar is rubbed by hand over the wet surface. The sticky clay is amazingly effective at picking up surface contaminants, bars are usually good for several treatments.
Of-the-shelf claying kits are produced by a number of car-care brands, and they will include detailed instructions. Basically you need to work a small area at a time, use plenty of lubricant, and “work” the bar periodically (kneading or folding it) to expose a fresh area. A major caveat is that large contaminants need to be immediately picked out of the bar so as not to mar the vehicle finish; if you drop the bar, you’ll probably need to throw it away. When finished, follow the instructions regarding cleaning and waxing.
DEALING WITH STICKY STUFF
A number of auto-care manufacturers produce good solvent-based spot-care kits for safely removing tar, bird droppings, and tree sap. Denatured alcohol can sometimes work; applied to a soft cloth and rubbed gently, it can dissolve the offending material.
The key is to take care of sticky stuff as soon as possible, says the manager of one Lexus dealer’s detailing shop, as droppings and sap in particular can permanently damage the exterior in a matter of days (especially in warm weather) and will leave a yellowish stain underneath that requires professional-level techniques to remove.
When the offending material is removed at home, you’ll want to “neutralize” the solvent residue. Clean the affected area first with denatured alcohol, then with a window cleaner. Be sure to spot-wax afterward, because the solvent will have stripped away the wax.
Also note that once sap hardens, it can scratch your paint when you try to work it. Lexus dealerships’ pro detailers will carefully buff the sap to remove the hardened surface so the solvent can penetrate, since it’s important to know how much pressure is needed to remove the material and minimize the risk of scratching.
WHEEL CLEANING
You know that stuff that builds up on your vehicle’s gorgeous wheels? That’s brake dust, a material given off by your brake pads during normal use. If you go a long time between the cleanings, brake dust can get sort of “baked” onto the wheels, and this can stain the wheel’s finish.
A simple way of keeping your wheels looking great is to treat them periodically with any one of a number of specialty tire-and-wheel-cleaning products. With the easier ones you simply spray it on, wait an allotted time, and then hose it off—Charles Hubbard of Lexus College reports excellent results using this type of product.
If this simple method doesn’t work, you’ll need to get more aggressive: working one wheel at a time, spray the wheel with an appropriate wheel cleaner, work it first with a soft-bristle brush and then with a mircofiber cloth; finish by rinsing with a hose. If you’re worried about water spots, you can dry the tire with a chamois. Specialty brushes are available to deal with spokes and awkward angles; on open-spoke wheels you can use a narrow brush to reach through and clean the brake calipers.
A few tips: There is sure to be spattering when you brush and hose wheels, so clean them before you wash the car. Also, if you like to dress your tires to give them a shiny look, use a non-silicone based formula. Silicone-based treatments can get flung onto the fenders and pick up grime.
WINDOW CLEANING
It used to be common to clean vehicle windows with a capful of ammonia and a drop of dishwashing liquid in a water-filled spray bottle, applied with a bunch of newspapers (it got messy), but today there are plenty of good automotive glass cleaners. These are typically alcohol- or ammonia-based, and note that some people avoid ammonia-based window cleaners out of concern for their potential effects on nearby vinyl, rubber, and leather—so no matter what, be careful when spraying.
Window cleaner can be applied with a clean microfiber cloth; one Lexus dealership detailer I spoke to mentioned that new microfiber cloths can leave fibers on the glass, but after the glass has been washed a few times, the fibers tend to go away.
HEADLAMP AND TAILLAMP COVERS
Finally, a note on headlamps: Oxidation and micro-scarring from airborne particulates can eventually give headlamp covers a “foggy” look. Lexus dealerships’ pro detailers often use a series of increasingly finer grit buff wheels to polish this out, and there are simpler off-the-shelf “restoration” kits for vehicle owners.
The latter typically consists of a drill-mounted buffer and plastic polishing compound—the drill does the work, and all you have to do is apply polish and work the buffer squarely over the light.
Article written by Clark Heideger, Lexus Automotive
Please note, Superior Lexus offers detailing services—so it’s a good idea to talk to us before trying any advanced techniques to make sure nothing voids your warranty.
Legal Disclaimer
[1] Lexus does not endorse or promote any of the suggestions in this story, nor has Lexus tested the information in this article. Lexus does not endorse or promote any of the products mentioned.
Thursday, March 29, 2012
UP CLOSE AND PERSONAL
Meet our Operations Manager - Rick Ulin
How long have you been with Superior Lexus? ON AND OFF 8 YEARS
What was your first car? 1964 FORD PICK UP
Where did you grow up? MILITARY BRAT BUT I CALL THE KANSAS CITY AREA HOME
What is your favorite movie? VACATION
What do you like to do for fun outside of work? FISH AND DRIVE MY CHEVELLE
Who is your favorite athlete? DREW BREES
What is 1 thing on your bucket list? GO TO HAWAII
What is your favorite customer story? DR. PETERSON BRINGING HIS CHILD HOME IN HIS LS400 AT BIRTH, AND THEN GIVING HER THE SAME CAR WHEN SHE BECAME OLD ENOUGH TO DRIVE
What car do you drive now? 1972 CHEVELLE SS….. OH AND MY 2012 LEXUS RX350
Tell me what you love the most about working at Superior Lexus? GREAT PEOPLE, GREAT COMPANY, GREAT PRODUCT……THE TRIFECTA!
Wednesday, March 28, 2012
LIVING THE LEXUS LIFE WITH HOT SPRING TRENDS
HOT SPRING TRENDS
For Spring/ Summer 2012 designers created lots of wonderful collections from which we have traced a number of fashion trends for the season. These trends aren’t limited to a certain style. They are very diverse and reflect the state of modern fashion. And we say - we can't wait to try them!
Watches
Watches have become a very trendy fashion accessory -- you'll be seeing a variety of styles, colors, and shapes this coming season. STAMPS brand has been a big hit in Europe and can now be found at select US locations. This brand is very fashion forward and fun - allowing the wearer an easy and very affordable style 'change' with a variety of bands and hundreds of watch faces....HOT HOT HOT...a must have for 2012.Handbags
The absence of which accessory will make even the well-thought-out image incomplete? Of course, it’s a handbag – stylish and fashionable, luxurious or simple, elegant or slouchy, each will perfectly finish your bright and unique look. Deep and varying shades of orange/tangerine, green/lime, purples, blue/turquoise and yellow/gold are the big fashion hits for spring and summer 2012.This coming season, you'll be seeing unique novelty bags, as well as handbags with exotic shell and beadwork embellishments.
Handbags are the perfect affordable accessory to modernize your wardrobe from spring and summer.
Animal prints
Designers love exotic, and animal prints remain hot. Just pair your fall and winter zebra prints with summer white, or your leopard print with tan -- a perfect and trendy look for both spring and summer!
BlingBling is here to say as long as its done with restraint. A girl can't go wrong when she adds sparkle to her wardrobe, regardless of the season. Swarovski crystals are the choice of top designers, and add more sparkle than real diamonds. Embellished on bags, watches, bracelets belts, and caps, they are a hot item on runways from New York to Milan. Pair that bling accessory from the previous season with all the great bold colors for spring and summer, you will look terrific.
Wide leg pant
Of course heavy wool are not ideal for spring and summer, wide legged pants in lightweight fabrics or denim will easily make the transition to spring. Lighten up darker colored pants for the warmer months by pairing them with a white or light color top – and swap the boots for wedges or high heeled sandals. Slit dress
While the runways for both seasons have seen plenty of evening wear and dress style options, you should work a casual slit into your wardrobe come spring. Pair a slit skirt with a cotton tank and casual jacket for an effortless spring look.
Hot New Hair Trends: from New York Fashion Week
Its quite apparent hairstyles are moving to 'easy elegance' for spring. The sporting life was a popular theme with styles that looked fresh from the ocean or outdoors. Classic American glamour had a big moment with polished ponytails, graceful braids, and bouncy blowouts. Still, nothing was too perfect or impeccable—deconstructed waves and undone knots and twists proved that having a bit of an edge is as chic as ever
Of course we think THIS is just about the hottest thing on the runway right now:)
Tuesday, March 20, 2012
Lexus Driver Quick Tip of the Week - Unleash Your Key Fob
Welcome to Week 1 of our Lexus Driver Quick Tip of the Week. Every week we will highlight a Lexus feature that makes life easier for YOU!
This week - we will show you the many talents of the KEY FOB!
Your Lexus' remote key fob is capable of many convenient features. Here is a video the details some of your Lexus' hidden talents such as one touch-driver's door unlock only, moon roof/windows roll down, individual seat memory position and more.
Lexus Key Fob magic video
Should you have any further inquiries, please do not hesitate to contact us at 866-271-3781. Have fun!
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