The 2012 Lexus IS: Behind The Scenes Of The Marketing
Lexus are quite passionate about everything – including our marketing! Not only are we on the ‘passionate pursuit of perfection’ with the engineering of this new race car, but we are also quite the artists – sparing no details with creativity and purpose in the cinematic direction of this commercial. Check out this mini-documentary on how Lexus came to the idea to feature the new 2012 Lexus IS250 racing backwards in this commercial.
THIS is the reason this author LOVES her job. - CW.
